Redefining contemporary luxury: All-new BMW 7 Series to launch across the Middle East this year
The All New 2016 BMW 7 Series
Flagship model to showcase hallmark BMW luxury and innovation in their most elegant form.
BMW Group has confirmed that the new and refined flagship sixth generation BMW 7 Series will have its world premiere at the Frankfurt Motor Show in mid-September. Combining state-of-the-art comfort with dynamic agility and styling, the latest installment of the sophisticated sedan will arrive in three luxury packages: Pure Excellence, M-Sport and Individual Design.
Official Launch Film | The All New 2016 BMW 7 Series
Consistently amongst BMW Group’s best-selling vehicles, the new BMW 7 Series will once again set new benchmarks within the premium segment when it arrives in showrooms later this year. Offering innovative design and technology features both inside and out, luxury-conscious customers in the Middle East can look forward to enhanced refinement with elements such as the futuristic headlamp technology, BMW Laser Light, the glamorous welcome of the Light Carpet and star-gazer-inspired panorama glass “Sky Lounge” sun roof.
Inside the vehicle, superior technology offers both driver and passenger extraordinary levels of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features include the intuitive Touch Command: a 7-inch Samsung tablet positioned in the rear of the vehicle, offering passengers a completely new experience in controlling multiple in-car functions. Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new BMW 7 Series Vitality Programme, which offers luxurious in-seat massage options. A unique Gesture Control function, which offers those inside the vehicle with the option to increase the volume of the radio only by gesturing at the screen, is also one of the new technology features.
The refined model’s utmost commitment to providing high-end technology continues on the exterior, as pioneering headlamp technology, BMW Laser Light, shines a light on the vehicle’s unrivaled design as it offers a high beam range of up to 600 meters, double the length of regular LED headlamps. Driver and passengers alike can also look forward to the BMW 7 Series’ Sky Lounge, a panorama glass roof welcoming them to enjoy the day or star-filled night sky, as illuminated light patterns provide a luxurious interior light ambiance in six colors.
Proving that personalized innovation is as crucial as design and ambiance, the vehicle’s advanced chassis technology, which allows the driver to adjust the car’s set-up to their preferred requirements, creates an ideal balance between sports performance and comfort. Similarly, the vehicle’s progressive Driver Assistance Systems, including Lane Control Assistance, ensures drivers do not have to change the customary positioning of their hands on the steering wheel in order to undertake on-road manoeuvres.
Exuding confidence and power, the new model also comes armed with two comprehensively revised engines: the 6 cylinder 740iLi and 8 cylinder 750iLi xDrive, with the latter accelerating from 0–100 km/h in just 4.4 seconds at 450 hp, and the 6 cylinder equivalent offering an impressive 326hp, with a maximum torque of 450 Nm at 1 380 rpm. The on-road performance of both variants is enhanced through the incorporation of BMW EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, which ensures that the car is 130kg lighter than its predecessor.
Johannes Seibert, Managing Director for BMW Group Middle East, said: “We are looking forward to launching the new 7 Series later this year. With the Middle East being the third biggest market for 7 Series sales worldwide, we are confident that the sixth generation of our flagship model with new levels of technology innovations, contemporary design and improved comfort will set new benchmarks in the automotive luxury segment.”