Ramy 4X4 CleanDesertDrive starts now!
We all love the desert. We like to escape the stresses of the city and take our off-roaders into the dunes whenever we can. However, it is becoming increasingly apparent to us that there are some people who do not give the desert the respect that it deserves so much. In many parts of the UAE, garbage litters the landscape which makes it particularly unpleasant to look at. The problem will only get worse so we need to act now! Ramy 4×4 has created a new movement called CleanDesertDrive in which they are doing their part in getting off-roaders and nature enthusiasts alike to enjoy and respect the desert the way that it is meant to be, on a CleanDesertDrive.
RAMY 4X4 Initiates Clean Desert Drive Movement In The UAE
Bad rubbish disposal habits are no stranger to the government. A related article on The National newspaper stated that “The most recent government statistics revealed that 26 million tonnes of waste were collected across the country in 2012”. However as many of us know a lot of that rubbish is in our wilderness where it poses a serious threat to the country’s flora and fauna. The article continues “At Eco-Waste, an annual conference hosted by Masdar, the Abu Dhabi sustainable energy company reported that the waste generated by the UAE will increase from 6.6 million tonnes in 2010 to 8.4 million tonnes by 2017. For the whole Arabian Gulf, almost 29 million tonnes of rubbish will be generated.”
Those figures all suggest that we need to do something good. Each and every one of us. We can make it start with #CleanDesertDrive. Ramy 4×4 is calling on the support of all clubs and individuals to find and collect any rubbish they see and take a photo with the hashtag “#CleanDesertDrive”. If everybody helps to clean the desert and uses the hashtag they will be able to limit the amount of waste that enters the desert and spread awareness to fix the mistakes made by others.
1st CleanDesertDrive | 22nd May 2015 @ 3pm | Gather Up at Ramy 4×4 Showroom in Deira
Ramy 4×4 is kick-starting the campaign with their first ‘CleanDesertDrive’ event; which aims to raise awareness and get the ball rolling. From this point onwards there should be no excuse to litter and all individuals should take responsibility for the mess they make.
The inaugural event will be held on 22nd of May 2015 starting at 3 pm in front of Ramy 4×4’s Deira Showroom. The ‘CleanDesertDrive’ drive will finish around 7:30 pm at a specified location in the desert. There will be 3 competitions, one for the heaviest amount collected, one for the largest volume collected and one for the best picture posted on instagram using the hashtag #CleanDesertDrive. Prizes worth AED 3,000 are available for the winners.
Obviously, this one event will not be the final answer to the problem however if we can at least begin to make a change then we will be taking a step in the right direction and over time we will be able to reduce the amount of rubbish so that future generations can enjoy the desert the way we do today.
More info about 1st CleanDesertDrive, Rules and Register form can be found in this link: CleanDesertDrive Rules and Registration Form – Click Here