Dubai, 10 July 2013 - The pinnacle of the Mercedes-Benz promise to deliver the best or nothing in luxury automotive development has arrived in the region, and is set to beguile another generation of the region’s elite with its vision of the future today. Mirroring the Middle East’s ambition to utilise and develop cutting edge technologies to achieve some of the globe’s most admired and recognisable engineering achievements, the prestigious new S-Class is not just a technological spearhead for Mercedes-Benz, but for automotive development as a whole.
New Mercedes Benz S Class 2014
The Aspiration: The Best Automobile in the World
With the three engineering priorities “Intelligent Drive”, “Efficient Technology” and “Essence of Luxury”, the new S‑Class extends the boundaries of technology on many levels.
“Admired for its ability to glide effortlessly with a power and prestige that commands understated respect, the revered S-Class has achieved a status in the Middle East bordering on the legendary. But the S-Class is no mirage. With every new generation of S-Class, customers across the region expect it to set standards across the board to retain its accolade as “the best automobile in the world,” says Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant.
“Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were ‘the best or nothing’ in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class,” adds Bernthaler.
Perfection to the last detail results in “The Essence of Luxury”. This pursuit of the best is particularly noticeable in the interior: whether it is the seats or the air conditioning, the controls or the design, the infotainment or the comfort and safety in the rear – new ideas, their painstaking realisation, and highest perceived quality underpin the high standards that the engineers have set for the Mercedes-Benz flagship model – and for themselves.
The same applies to safety. What started with PRE-SAFE® ten years ago and continued with DISTRONIC PLUS has now resulted in a new dimension of motoring: comfort and safety are merged into one. Mercedes-Benz refers to this as “Intelligent Drive”. A whole host of new systems makes the new S-Class even more comfortable and even safer.
The S-Class is so efficient that it almost sounds utopian: within ten years Mercedes-Benz, by realising “Efficient Technology”, has almost halved fuel consumption in the 150 kW output category to 4.4 litres per 100 kilometres, for example, while the drag coefficient of the new S-Class (cd=0.24) clearly undercuts the previous model’s figure and sets a new benchmark in this segment. Furthermore, the new model is the world’s first car to dispense entirely with light bulbs in favour of LEDs, pointing the way ahead once again.
The Middle East launch date for the S-Class is the 20th of July 2013, with prices starting for the S 500 GCC specification variant at US$132,300.
Design: a modern sense of status and sensual shapes
People all over the world can recognise a Mercedes-Benz straight away. The classic Mercedes face runs like a golden thread through the brand’s history. “The sophisticated design of the S-Class has always been an expression of luxury and automotive grandeur of its era. And our new S-Class continues this tradition. With its classic architecture and flowing silhouette, it is a modern embodiment of sensual clarity. The design draws a line from the sophisticated, progressive design idiom to the classic elegance of our 1930s cars – intelligence that speaks to the emotions. Stylish sportiness and sensual forms in synthesis with timeless clarity and effortless superiority make the S-Class a true design icon,” says design chief Gorden Wagener.
To underline the effortless superiority of the new S-Class, and its ambition to lead, the radiator grille is now larger, upright and distinctly three-dimensional in design. With its long bonnet, the flowing, domed roof line and the gently slanting rear end, the new S-Class has classic saloon proportions. The size and space have been fashioned in such a way that the S-Class appears prestigious, and the powerful roof line is also in keeping with the car’s sporty coupé-style intentions.
A character line descending discreetly from front to rear – the brand’s hallmark “Dropping Line” – elegantly structures the side wall and generates additional dynamism even when the car is at a standstill. The subtly created convex-concave effect of the entire flank gives rise to an extremely powerful and elongated car body that demonstrates both excitement and calm. The pronounced shoulder above the rear wheel adds further emphasis to the car’s athletic character.
The positively exaggerated surfaces and lines of the side wall on the new S-Class generate excitement as they flow into the rear end. As well as being elegant, the slightly slanting form has aerodynamic advantages. Horizontal lines running from the boot lid to the bumper emphasise the car’s width when viewed from the rear. The hallmark signature of the Mercedes-Benz designers can also be seen in the rear windscreen, which cuts into the C-pillars. The upper area of the glass is rounded, lending it a coupé-like character. The real highlights are the new-style tail lights which are completely encased by the car body and, thanks to this solitarily integrated styling and meticulously crafted inner workings, complete the design right down to the last detail.
LED technology: the first ever car without a single light bulb
100 years or so after the introduction of electric lighting in motor vehicles, Mercedes-Benz is now making a complete switch to LED technology – the new S-Class is the first vehicle in the world whose interior and exterior do without a single light bulb, and sees Mercedes-Benz building on its pioneering role in the lighting sector. The lighting’s multi-level functionality is another world first: out of consideration for any road users behind, the intensity of the brake lights is reduced at night or while waiting at traffic lights, for example. Almost 500 LEDs illuminate the road, the vehicle, the interior and the boot. Depending on equipment, these include:
- · Headlamps: each with up to 56 LEDs
- · Tail lights: each with up to 35 LEDs (plus 4 for the rear fog lamp)
- · Interior (including ambient lighting): approx. 300 LEDs
Visibility is enhanced by two assistance systems that have undergone some key improvements – Adaptive Highbeam Assist Plus and Night View Assist Plus. Thanks to a new stereo camera and multistage radar sensors, the S-Class has 360-degree all-round vision and detects potential dangers on the road better.
Drive system: class-leading efficiency in every output category
In its first year the new S-Class S 500 models boast class-leading efficiency and up to 20 percent lower fuel consumption than the outgoing model series. All the engines already meet the requirements of the Euro-6 emissions standard.
“The new S-Class achieves consumption and emissions figures that only a few years ago seemed utopian, even for executive cars,” says Prof. Thomas Weber, member of the Daimler Board of Management responsible for Group Research and Head of Mercedes-Benz Cars Development. “And this is just the start of our ‘Green Leadership’ initiative: soon to be followed by the S 500 Plug-In HYBRID – the first S-Class with a fuel consumption lower than four litres per 100 kilometres.” The S-Class line-up therefore includes the full range from petrol and diesel models to petrol, diesel and plug-in hybrids for the first time.
Model data at a glance:
|Number of cylinders/arrangement||8/V|
|Rated output (hp at rpm)||455 at 5250|
|Rated output of electric motor (kW)||-|
|Rated torque (Nm at rpm)||700 at 1800-3500|
|Rated torque of electric motor (Nm)||-|
|Combined fuel consumption from (l/100 km)||8.6|
|Combined CO2 emissions from (g/km)||199|
|Acceleration 0-100 km/h (s)||4.8|
|Top speed (km/h)||250|
1 Figures for short/long wheelbase
Press Images :