Mercedes-Benz unveiled its latest addition last Sunday night at the Westin Book Cadillac Hotel according to Detroit Free Press. The 2014 Mercedes Benz CLA is aimed at younger buyers in the automotive segment.
2014 Mercedes Benz CLA | A New Entry Level Mercedes Benz
The new Mercedes Benz CLA is due for sale around the third quarter of 2013 as a 2014 model and would be retailed at a lower price point than that of the out going Mercedes Benz C Class. Initial report says that the entry level Mercedes Benz CLA Class would retail for $5,000 lower than a base C Class.
Joachim Schmidt, Sales and Marketing Head of Mercedes-Benz, said that their goal is to offer people a whole new way to enter the Mercedes family. This is also a good way for the brand to attract a new set of customers because the price is now more within reach added Schmidt.
Daimler Chair, Dieter Zetche, stated that the new CLA-class is nothing like the previous models because it will be utilizing a new platform. He further said that it will also serve as a basis for the development of five more models under the brand.
Included on the new CLA-class sedans will be the front-wheel drive’s all-wheel drive feature.
We are waiting for the official statement from Mercedes Benz Middle East so do follow us on our updates. From the looks of it, the 2014 Mercedes Benz CLA would do extremely well. But we shall wait for your comments on it, do feel free to post them here.