World’s best-selling premium car more accessible than ever
Dubai – UAE : BMW Group has confirmed that customers in the Middle East can now purchase the all-new BMW 3 Series sedan with a third engine variant – the BMW 320i.
Having sold 12.5 million cars since its launch in 1975, the BMW 3 Series continues to be BMW Group’s worldwide best-selling model series consistently accounting for more than a quarter of the company’s global sales. With the addition of the BMW 320i, BMW Group is expanding its 3 Series product offering and making the world’s best-selling premium car even more accessible to a wider customer audience across the region.
Commenting on the BMW 320i’s arrival, Dr. Joerg Breuer, Managing Director, BMW Group Middle East said: “The BMW 3 Series has been riding the wave of success ever since its launch 37 years ago – in fact, every third BMW sold in 2011 was a 3 Series. It is therefore a very important model for BMW Group, and by adding an additional engine variant, we expect to achieve even greater success.”
Performance and technology have always been key areas of expertise for the BMW brand, and agility and driving dynamics remain outstanding attributes of the new BMW 3 Series. Customers can now choose from two powerful TwinPower Turbo four-cylinder engines: 320i, 328i and the six-cylinder 335i; that all come with an eight-speed automatic gearbox and TwinPower Turbo engines technology, offering more EfficientDynamics technology to make the new 3 Series more fuel efficient.
The new car is first BMW model to be available with three different lines: Modern, Sport and Luxury – three distinctive design personalities for the exterior and interior. Within each line, customers can choose a number of exclusive finishes and equipment variants to suit their taste.
New powerful design elements include a new BMW face, with flat headlights reaching along as far as the BMW kidney grille. This emphasises the elegantly dynamic design of the new BMW 3 Series, which has increased in length (+93mm), width (front +37mm, rear +47mm) and wheelbase (+50mm) compared to the predecessor model, giving the car an elegant and athletic silhouette.
Inside the new BMW 3 Series, the noticeable increase in space means significant benefit for the rear passengers. The classic BMW interior surfaces and lines flow over the instrument panel towards the front passenger side of the cabin, where they form a smooth and protective border. The cockpit wraps around the driver and ensures that all important functions are within easy reach.
Under the umbrella of BMW ConnectedDrive the all-new 3 series offers numerous BMW ConnectedDrive technology features that give the driver and passengers information and services to help make their driving experience safer and more comfortable. Such as Rear-view camera and Park Assistant – a system that takes on the search for a parking space as well as the parking. Another strong feature to highlight is that owners of select BlackBerry smart phones can also access the phone’s windows office function via the operating system iDrive. This new Bluetooth interface that integrates the BlackBerry device into the vehicle allows e-mails and calendar entries to be received and displayed on the Control Display and even read out through an optional voice output function. Bluetooth Audio Streaming also allows the driver to listen to music from an audio player or mobile phone without the need for a cable.
The new BMW 320i includes iDrive along with an 8.8” or 6.5” screen. There is also an automatic sliding and tilting glass sunroof in addition to BMW EfficientDynamics technology that includes the new Driving Experience Control switch with four driving programmes allowing the driver to choose between sporty, ultra sporty, comfortable and extremely economical driving ECO PRO mode. New to the 3 Series, the feature helps drivers maximize fuel economy by analyzing their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.
The new BMW 320i is now available at BMW Group importers’ showrooms in UAE starting from 155,000AED.